03-05-2017

     

Meet SILA SVETA, the team behind the MET Gala immersive light installation

PR Newswire

NEW YORK, May 2, 2017

NEW YORK, May 2, 2017 /PRNewswire/ -- MET Gala just took place in Metropolitan Museum, and it turned out just as stunning as expected. As celebrities strolled the red carpet to the Costume Institute's new exhibition, "Rei Kawakubo / Comme des Garçons: Art of the In-Between", Vogue had some of the evening's most prominent guests pose and flaunt inside its video portrait studio. This immersive light installation was put together by SILA SVETA studio, and the director for the project was no other than Gordon von Steiner.

The mutative projections on the installation celebrated Rei Kawakubo's designs, patterns and general approach to art and fashion. Those mesmerizing animated visuals were coordinated with lighting cues and music; altogether they merged into one breath-taking alternative reality show. Needles to say, the list of celebrities to take their turn is impressive, including the Met Gala's co-host Katy Perry, Madonna, Gisele Bündchen, Kim Kardashian, Kendall and Kylie Jenner, A$AP Rocky, Celine Dion, and Vogue's very own Anna Wintour.

Who did this

Anna Wintour came up with the idea of an alternative photo booth last year, after having prohibited selfies at Met Gala. Photographer Gordon von Steiner, who blew up Instagram with his Met Gala's fluorescent video portrait studio in 2016, directed the whole thing again this year. The new name in the mix you might be unfamiliar with is SILA SVETA. Here's what you need to know.

The studio which is deeply into digital immersive experiences, wouldn't miss a chance to play with your imagination. 'SILA SVETA' is Russian for 'Power of Light' and the name doesn't lie. These digital magicians do it all: virtual reality shows, 3D projection mapping on landmark buildings, stage design for concerts and music festivals including Coachella, cutting-edge experimental light shows and grand museum installations, such as 'Mission Mars' for Space Center Houston. They use their high-end technologies in pure art (see their eye-popping show for 'America's Got Talent' in 2016). They even made entry to the Guinness Book of World Records, having created the largest projected image ever.

SILA SVETA was created by Alexander Us and Alexey Rozov 10 years ago and started off as a projection mapping studio. Now it's a headmost conceptual design company operating worldwide with offices in Moscow and Los Angeles.

Company history
Press Release

Contact information:
Pania Kirillina
+7 968 641 37 63
pr@silasveta.com

Source: PR Newswire